Today is a big day for music. Why? Because Radiohead releases it's new album. Now that would be important enough, as a Radiohead album is always an interesting event for the world of music. But it's especially interesting because the album is available online. From them. For any price you wish. And yes, this includes the price of $0.00.
There is a caveat, of course. The album isn't the greatest sound quality in the world, due to the file size, but it's still supposedly perfectly listenable. Only the true audiophiles will be that disturbed, and they can wait for the physical album release sometime early next year.
Still, this is a revolutionary move. One of the biggest bands on the planet releasing an album for any price including free, with no record label attached. It's pretty much embracing the fact that people will download the album illegally to preview it before they spend the money for their own copy. It should be interesting to see if this makes any impact at all upon how albums are released, if there will be any imitators, or if this experiment will fail miserably.
Either way, cheap/free Radiohead!: "Purchase" the Album
Note: The website is running a bit slow, mostly because people from across the planet are flooding it to download the album. I'm surprised it's holding up this well, really.
1 comment:
Even though it's so easy to download music from the Internet, I still love buying the physical CD, so I think the true Radiohead fans will buy it no matter what. For those who are more lukewarm, this promo is a great way to get them interested.
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